Founder, Cibele Maciet Communication
International Luxury Hospitality & Lifestyle PR — Europe, Latin America & US
Journalist & Senior Correspondent, Harper’s Bazaar Brazil
Cibele Maciet is the founder of Cibele Maciet Communication, an independent Paris-based PR agency specializing in luxury hospitality, travel and lifestyle across Europe, Latin America and the United States.
A journalist by background, Cibele has spent more than two decades working between international media, luxury, travel and hospitality. She is currently a Senior Correspondent for Harper’s Bazaar Brazil and has contributed throughout her career to international publications including Forbes, L’Officiel, Vogue, Marie Claire, Euronews, CNN and other leading media.
Her journalistic background is central to the agency’s approach. Having worked inside newsrooms and alongside editors for many years, Cibele understands not only how brands want to communicate, but also what journalists need: relevant stories, strong angles, access, reliable information and a genuine understanding of their editorial universe.
After years working as a journalist and correspondent in Paris, Cibele created her own communications practice, bringing together her editorial experience, international network and knowledge of the luxury industry.
Today, Cibele Maciet Communication works with independent hotels, international hospitality groups and lifestyle brands, developing communications strategies adapted to different markets rather than applying the same approach everywhere.
The agency has developed particular expertise in Latin America, building bridges between European luxury hospitality brands and influential media across Brazil, Mexico, Argentina, Colombia and other key markets. Its reach also extends across France, Spain, Portugal, Italy, Germany, Switzerland, Belgium, the Netherlands, the UK and the United States, depending on each client’s objectives.
Our relationships with journalists are not based on databases alone. They have been built through years of working in media, attending fashion weeks, travelling, interviewing personalities, discovering hotels, meeting editors and understanding how publications and journalists evolve. This allows the agency to work through highly targeted, personal relationships rather than mass communication.
For us, successful PR is not about sending the largest number of press releases. It is about finding the right story, for the right journalist, in the right market, at the right moment.
ABOUT THE AGENCY
Cibele Maciet Communication is an independent Paris-based PR agency specializing in luxury hospitality, high-end travel and lifestyle, connecting brands with influential media, journalists and opinion leaders across Europe, Latin America and the United States.
Founded by Cibele Maciet, journalist and Senior Correspondent for Harper’s Bazaar Brazil, the agency combines an insider’s understanding of the media with an international network built over more than two decades in journalism and communications.
We develop tailored PR strategies for hotels, hospitality groups and lifestyle brands seeking meaningful visibility in international markets. From media relations and strategic positioning to press trips, launches, interviews and one-to-one media engagement, every project is approached individually, with a strong understanding of each market and its cultural and editorial landscape.
Our particular expertise lies in connecting European brands with Latin American media and audiences, while also developing campaigns across key European markets and the United States.
Partner agencies
Schaffelhuber Communications (DE)
Kate Hird PR (UK)