PUBLIC RELATIONS
At the heart of Cibele Maciet Communication is a highly personal approach to international media relations, built on long-standing relationships with journalists, editors and opinion leaders across Latin America, Europe and the United States.
We develop tailored PR strategies for luxury hospitality, travel and lifestyle brands, combining ongoing press office activity with targeted pitches, launches, interviews, press stays and editorial opportunities. Every story is approached according to the brand, the market and the publication — with a focus on relevant, meaningful and lasting media visibility.
International Media Relations
Targeted relationships with leading print and digital media across Latin America, Europe and the US.
Editorial Strategy & Storytelling
Identifying strong editorial angles and translating brand news, openings, destinations and experiences into stories relevant to each market.
Press Releases & Tailored Pitches
Developing press materials and highly targeted one-to-one pitches for launches, seasonal news and key brand moments.
Press Trips & Media Experiences
Selecting and inviting relevant journalists and editors, coordinating individual stays and press trips, and managing follow-up to maximise editorial opportunities.
Interviews & Profiling
Creating opportunities for founders, chefs, designers and key brand figures through interviews, profiles and expert commentary.
LUXURY HOSPITALITY PR
Luxury hospitality is at the core of our expertise. We work with independent hotels, international hospitality groups and destinations to build their visibility across key international markets.
From new openings and repositionings to gastronomy, design, wellness and destination stories, we identify the editorial narratives that make each property distinctive and connect them with the right journalists and publications.
Hotel & Destination Positioning
Developing narratives that place each property within its wider travel, cultural and lifestyle context.
Openings & Launches
Building targeted media strategies around new hotels, restaurants, concepts and major brand developments.
Press Stays & Trips
Creating carefully selected experiences for journalists and editors, from individual stays to international press trips.
INFLUENCE & TALENT RELATIONS
We create carefully considered connections between brands and international talents, creators and opinion leaders whose identity, audience and positioning genuinely align with each project.
Our approach prioritises relevance and affinity over reach alone, developing collaborations that feel natural to both the brand and the talent.
Talent & Creator Selection
Identifying profiles based on positioning, audience, market and genuine brand affinity.
Partnership Development
Creating bespoke collaborations, stays, experiences and content opportunities.
Campaign Coordination
Managing outreach, invitations, deliverables and follow-up from initial contact through completion.
EVENTS & PRESS DAYS
From intimate press breakfasts and private dinners to launches, presentations and international press days, we create experiences designed around the identity and objectives of each brand.
Our role can encompass the entire project — from concept and guest strategy to media invitations, talent recommendations and on-site coordination.
Event Strategy & Concept
Developing formats and experiences aligned with the brand’s positioning and communication objectives.
Media & Guest Relations
Curating guest lists and managing personalised invitations to journalists, editors, talents and opinion leaders.
On-Site Coordination
Supporting the event from preparation through execution, ensuring a seamless experience for brands and guests.
VISUAL IDENTITY
In collaboration with trusted creative partners, including Paris-based Polpo Agency, we support brands in developing a coherent and distinctive visual identity across digital and physical touchpoints.
From brand identity and websites to graphic materials and social media assets, each project is developed to reflect the brand’s positioning and create a consistent visual language.
Brand Identity
Logos, graphic systems and visual guidelines designed to express the identity of the brand.
Website & Digital Design
Creative direction and design for elegant, intuitive digital experiences.
Editorial & Social Assets
Lookbooks, presentations, digital materials and social media imagery developed within a consistent visual universe.