Dada by Dana is upcoming eco friendly brand established by Daniela Dana Wertheimer in 2022 in Tel-Aviv. After graduated with honor in Shankar collage and in Central Saint Martin in London, Daniela worked for Vera Wang and the jewelry brand Deepa Gurani.
Dada’s first collection is inspired by Vegas and Miami 70’s style, the pop culture, the legendary Elvis Presley and Marilyn Monroe, McDonald’s and dollar bills.
Using saturated color palette and glitters, it gives the collection the summer-spring ideal vibe. The vast majority of the materials are recycled plastics and glass.
All of the materials were selected uniquely from across the world and were brought to Israel for manufacturing. All the fastening are 925 silver and plated gold. All the earrings are hand made with a lot of love and care in Tel-Aviv by a group of women.
The brand combines social and environmental values.